Social in influence affects decision-making and choices in so many ways. We are inclined to assume that choices and thought are our own, however, through influences, we are wavered and can be manipulated to make certain choices and thoughts. Through perception, we can explore the effects and show the vulnerability of the mind. The project explores a selection of psychological theories and experiments that will explain human tendencies and behaviours while explaining how they are applied in the media and life. You will be given all the tools one needs to learn to make your own judgement and control the extent of influence you allow to affect your final call.