Mirai Food is a Modern and futuristic food product, that helps people get through their everyday lives without the stress of cravings and fatigue. The brand is fun and colourful, as it is directed to an audience aged 16-36. The product needs to be attractive and easy to have on the go, as the audience is always looking for the easiest fix and try to be healthy the Mirai Food squares offers the perfect fix for all.The product aims to help decrees the amount of food waste because people will not have the sense of hunger to buy extra food on the go, the Mirai square will leave a person feeling satisfied and healthy for a full day. One will only need one square to have all the vitamins nutrients and minerals needed for a day, the square cakes come in a range of healthy flavours to allow everyone to have the taste they most enjoy.